Spa Marketing Resources: Email Marketing

Your Day Spa's Welcome Message

As a marketer, your initial contact with a client or prospect is critically important to the growth of your relationship. In the online world, your first communication may be the welcome message sent when someone subscribes to your spa newsletter.

Use Your Welcome Message to Promote Your Spa Brand

Use your welcome message to make an emotional connection with your subscribers. In addition to thanking them, be sure to include the following:

• Reconfirm the value and benefits derived from your newsletter
• Review the content, topics, and types of information they’ll receive
• Remind them how often they’ll receive your newsletters
• Restate your privacy policy reassuring them that their information will not be shared. Link to it.

Be sure that your welcome message reflects your brand and complements your current newsletter design. Create brand excitement by offering an introductory special. If your newsletter is published to your website, provide a link to the current edition.  

With the prevalence of email clutter, your welcome message must stand out among the rest! This single piece of communication acts as the foundation for building a strong customer relationship. With minimal effort and creativity, your newsletter welcome message will build your brand and boost revenue.

Tired of lack luster results from your newsletters? Give Spa Marketing a call at 860-655-2283 and we’ll breathe a little life back into your campaigns!