Spa Marketing Resources: Day Spa Marketing

Spa Marketing During a Recession

In a recession, customers rule. It is more important than ever to identify the needs of your spa customers and meet those needs.  Otherwise they will seek the services of competitors.

Stand behind your brand promise.  Deliver consistent quality service and strive to make every customer interaction flawless.  Review all your processes from the customer’s perspective.  Is making an appointment simple? Are front desk personnel courteous and efficient? Are appointments given on time? Is checkout handled expeditiously?  Don’t forget your website. Is it customer-focused, professional, and well organized? Can site visitors find information quickly and is it written in clear, benefit-laden copy?

Market your strengths to the customer. If you haven’t identified a value proposition, take the time to do so – NOW! Each piece of marketing collateral, each ad, and every page on your website should identify a unique value proposition that differentiates your business from the competition.

Deliver Value. During a recession, spa customers are looking for value and this does not necessarily equate to price. Customer perception is critical. They must see your services as superior to your competitors or they won't stay with you.

In touch economic times, it’s more important than ever to be proactive. If a customer comes to you with a concern, react quickly.  If a website visitor makes an inquiry, respond promptly and courteously.  Make it a policy to demonstrate that you value your customers.

During a recession, customers don’t stop buying altogether. They buy more judiciously and they spend their dollars on services they value and with merchants who value them. After this recession is over, the winners will be those who took the time to bolster their brand and market to their strengths.

Contact Spa Marketing for help with all your online marketing!