Do your email marketing campaigns connect with your readers? Are they hastily written in an impersonal style? Do your email messages reflect a real personality (yours) and do they engage your readers?

Email is about building a lasting relationship with your customers and prospects. All too often day spa owners forget this and their email campaigns suffer accordingly. These few common sense practices will get your email campaigns back on track.

Write email messages in a real voice – yours.

People want to hear from you, not a company persona. Put a personal voice to every message sent from your business, including:

• Auto-responders
• Newsletter signups
• Purchase confirmations

Your email may the first communication with your company. Make it count. Make it personal and give it the chance to make a great impression.

Add your name at the end of each message.

Nobody wants to receive an impersonal email from "the Team at _Day Spa." In every instance, even automated messages, someone is responsible for that email. Whether it’s you, the spa owner, or a member of your staff, make sure a real name of a real person is in the signature.

Include your full contact information.

Apart from CANNSPAM laws, there’s a very personal reason why each mail message should include your full contact information. And the reason is "trust."

Think about this scenario. You make an online purchase and look for the confirmation email in your inbox.  After reviewing the order details, you notice there’s a discrepancy or an item out of stock.  You want to contact the company but there’s no contact information at the bottom of the message.  If you’re like most people, this doesn't leave you with a warm and fuzzy feeling. It forces you to respond via email and we all know how slow that can sometimes be.

Now let’s imagine the same situation but with one small difference. The company closes the email message with a sentiment like "…we’re serious about our commitment to customer service. If there’s ANYTHING we can help you with, don’t hesitate to contact us…" followed by full contact information: real name, company, address, telephone, fax, customer service email, and business hours.  How would you feel about that company?  If this were me, I’d feel pretty secure about doing business with a company like that.  No doubt you would too.

These easy-to-implement practices will make a big difference in your relationship with your email recipients. In addition to driving email response rates and future revenue, the very reputation of your day spa is at stake.  Personal service should not be restricted to the treatment room. It must extended into every facet of your business, including your email messaging.

Ready to breathe a little life into your email campaigns? Contact Spa Marketing at 860-655-2283.