Address: Simsbury, CT 06070
Phone: 860-655-2283
Phone: 860-655-2283
Frequently Asked Questions
Frequently Asked Questions
The following links provide answers to frequently
asked questions about our services.
What companies do you work with?
What is search engine optimization and how will it
help my site?
How much does a search engine marketing campaign cost?
Are there monthly fees associated with SEO?
How much does it cost to design a web site?
What types of web sites can you design?
Can I make changes to my web pages?
Do you provide hosting services?
What is your payment plan for web site design?
Can you help with Blogs?
How would I benefit from an Email Marketing Campaign?
Can you manage our Email Marketing campaign?
Can I put my existing customers on my mailing list?
Why should I care about Traffic Analysis and what does it cost?
How would I benefit from training?
What topics do you cover in your training sessions?
What is involved in Business Consulting?
We work with companies in the Health and Beauty industry including: spas, day spas, salons, product and equipment manufacturers and distributors, physicians and therapists. Back to Top
Search Engine Optimization (SEO) makes your web pages more visible to search engines. Improved search engine ranking helps draw more visitors to your website. More visitors to your site translates into more sales for your business. Back to Top
Search Engine Marketing, internet marketing to increase website traffic, includes search engine optimization (SEO), pay-per-click advertising, and paid inclusion. The costs vary based on the number of services provided. Charges begin at $175 are influenced by the number of website pages, keywords and keyword phrases, the number of ad groups and campaigns, landing pages, and linking strategy. Please call us at 860.655.2283 so we can access your needs. Back to Top
Once you have achieved search visibilty, we recommend that you continue to develop new content for your website, find reputable linking opportunities, and monitor your stats and log files. Spa Marketing offers monthly maintainance contracts to monitor and sustain your search engine ranking. We check your page positioning and continue to improve visibility for targeted phrases. We will also check search referred traffic, changes in site metrics, page rank, and the number of content-optimized pages indexed. Depending on your needs, we will work with you to achieve specific marketing objectives, such as tracking sales inquiries, call-to-action behavoir, email registrations, etc. Back to Top
Yes, search engine marketing is one of many topics that we cover in our customized onsite training programs. Please see our Training page for more information. Back to Top
You’ll be able to send targeted messages to your customers and prospects alerting them to special offers, as well as new products and services. This drives more visitors to your website for additional information about your spa. "Self-service website" customers reduce the overall cost of your customer support saving you time and money. Back to Top
Yes, Spa Marketing can manage all aspects of your Email Marketing campaign, including content creation, design services and reporting analysis. We’ll also set up your sign-up form on your website. We'll manage your list and track response rates of each campaign. Additionally, we can provide coaching and consulting so that you can run your own Email Marketing campaigns. Back to Top
If you have permission to email your clients, we’ll be happy to import your list. Contact us for details. Back to Top
Traffic Analysis provides important information about your site visitors such as: where they are coming from, which terms they searched on, and how much time they spend on various pages. Log files identify pages that are important to your website visitors and those that may be problematic. This information allows you to make changes to get the most out of your website. A preliminary analysis for a small site (4-6 pages) ranges from $175-$250. Larger sites and those with e-commerce are more. Back to Top
Training gives you basic skills and confidence to build and maintain your website. You'll learn the importance of website design, online marketing and promotion. It promotes team spirit as you and your personnel focus on website goals and strategy. Back to Top
Spa Marketing offers customized onsite training programs to suit your individual needs. Topics include website design, search engine optimization and email marketing. Please see our Training page for more information. Back to Top
The cost of web site design varies based on several factors including the number of pages, graphics, programming, content development and revisions. A web page with light copy-editing ranges from $125-$300 per page. We offer attractive web packages to fit your budget. Back to Top
Most spa websites fall into one of three categories: an information site, an e-commerce site, or a combination of the two. Your website strategy and goals determine which design is right for you. Back to Top
Absolutely. You have full access to all your web pages. You can make changes with an html editor or, in many instances, directly through your hosting control panel. Back to Top
We do not provide hosting services. We work with ANY hosting service, so you will not have to change companies. If you are new to the web, Spa Marketing will recommend several reputable
companies that offer reasonably priced hosting and ecommerce solutions, starting at $6.95/mo. This is a
huge savings over competitors that charge $29/month. One of the most reliable companies that we have found is BlueHost and we recommend them highly.
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For small projects (less than $500), we require full payment before beginning work. For all other projects, payments are divided into two or three installments. Back to Top
Business Consulting services focus on specific solutions to help you achieve your e-business goals. Spa Marketing will help you align your online and offline marketing strategies, build brand awareness and customer loyalty. Back to Top
Starting a blog is an excellent way to create content for your website and connect to your customers. In addition to creating a custom blog template, Spa Marketing will help you plan and launch your blog, and develop a sustainable strategy to build your brand.
