What is a conversion?

A conversion happens when a visitor takes an action such as making a purchase, scheduling an appointment, or subscribing to your newsletter. These actions increase your revenue, or at least provide you with a lead. If your website conversion rate is poor then you'll experience a low return on your marketing investment. What's the point of pouring money into advertising campaigns on CitySearch, Google, or Yahoo if you fail to convert the traffic into customers?

Conversion Rate Factors

Conversion rates are influenced by many things including:

Trust and Credibility
Strength of Product and Service Offerings
Layout and Design
Call-to-Action

Usability
Imagery
Website Content and Sales Copy
Headlines

Spa Marketing will analyze your website to identify areas that may be getting in the way of conversions. Depending on your needs, we'll review email messaging, ad campaigns, landing pages, and ecommerce. Your site may be sending the wrong message to the wrong people or you may be putting up hurdles that distract visitors from their goal.

Often, minor website changes can make significant improvements to conversion rates, thereby improving your bottom line.

Get started now! Call Spa Marketing at 860-655-2283.

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