Recently someone asked me, “What’s the difference between a blog and a website?”
A blog is just a type of website. Like a website, it’s a place where you can create all types of content – everything ranging from your written content (like your spa service pages) to your images and videos.
The main difference is that a blog’s content is organized by date. The most recent content will appear first. Each blog post may be open to comments. The comment section allows for interaction between your visitors and yourself. A word to the wise – “open” posts invite lots of spam, and all of our clients with blogs have eventually turned off the comment functionality. However, the most successful blogs keep comments open.
WordPress is the blog software that we use. It’s a great content management system – meaning that you can easily edit and change content yourself. It’s free, and many widgets have been created for it.
Many modern websites (like spamarketing.net) are actually a hybrid, with regular HTML pages for the main customer interface, and a blog for articles and other content.
If you intend on writing articles and posting frequently (daily or weekly) then by all means, go with WordPress. Otherwise, it just doesn’t matter a lot. It’s your choice. Currently, none of our day spas clients have the time, interest, or writing skills needed to maintain an active, entertaining blog. If this sounds like you, you can still use the software as a storefront and the “blog” section to post your promotions. In fact, you don’t have to use the “blog” part at all!
Here’s an example of how WordPress can be used for both your spa website and your blog.
Interested in using WordPress as your content management system? Call Spa Marketing today at 860.655.22823 to get started.