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So you have an e-commerce site but sales are down from previous years? If so, this post is for you. Differentiate Your Spa Products! Spa products can be very hard to sell on your website. Let’s face it, there’s a lot of competition out there. The online marketplace is so saturated with skin and body . . . → Read More: 10 Tips to Optimize Your e-Commerse Site Happy New Year! Hopefully you’ve had some time to recover from the holidays. Now it’s time to get serious about your business. Here are 10 simple tasks to get your day spa off to a great start. Using your spa software, run a report to find out who your best customers were in 2011. . . . → Read More: 10 Tips to Ramp up Your Spa Business In our last post, Cut Through Holiday Email Clutter, we gave you a few tips to cut through holiday email clutter. Below are several more ideas to piggy back on the previous ones… Send holiday messages more frequently. By increasing the number of messages to your most active customers, you’ll increase the chance that they’ll . . . → Read More: Make Your Spa Email Marketing Successful This Holiday The holiday selling season is underway and many day spas use email marketing in weekly, if not daily, email blasts. As well they should. Let’s face it, the holidays are the best time of the year to engage with your customers. However, as email volume increases, reaching the inbox and getting your subscribers’ attention becomes . . . → Read More: Cut Through Holiday Email Clutter Coupons. They’re all over the internet. Most likely, you’re even offing them on your own website. Under normal circumstances, I advocate the use of coupons. They stimulate sales, they’re an effective way to draw new clients into your salon or day spa; and they provide an easy reliable way to track conversions. Enter the daily . . . → Read More: To Deal on Not to Deal “You’re the Boss” blog posted an article about Groupon back in November 2010. It was extremely interested, and I’ve adapted the original post for day spa managers and owners. How Groupon Works: Groupon partners with local businesses (including day spas) and sends daily coupon e-blasts to members. Those who buy the coupon get 50-90% off . . . → Read More: Can Your Day Spa Afford to Use Groupon Deals? Quite some time ago I wrote a few articles about blogging and how it can help improve your search visibility. Since then, social media has really exploded. Now, some people are asking if blogging is still as useful as it once was. In my opinion, the answer is yes. The reasons listed in the referenced . . . → Read More: Blogging and Your Day Spa Social media allows us to easily connect with our customers on a personal level. Because of this, many day spas have jumped on the social media bandwagon…and that’s a good thing. At Spa Marketing, we’ve been advocating their use for years. However, in their zest to embrace the latest and greatest technology, many day spas . . . → Read More: What Day Spas Need to Know About Twitter, Facebook, Groupon, and Social Media Recently, I was asked about Social Media Marketing for spas. The question and answers are posted below. What social networking sites are the most efficient for day/urban spas’ marketing purposes, and how efficiently (or not) are spas using these tools? From what I’ve seen, Facebook and Twitter are most popular among urban day spas, . . . → Read More: Social Media Marketing for Spas  Comments are closed  General, Social Media  flash deal sites, social media marketing, social media plan “A goal is a dream with a deadline.” – Napoleon Hill According to the New York Times, 80% of New Year’s Resolutions fail by Valentine’s Day. Now I haven’t done any independent research to verify that number but it’s pretty shocking – yet totally believable! Assuming this tidbit of information is true, I thought . . . → Read More: 80% of New Year’s Resolutions Fail By Valentine’s Day |
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