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More and more people access the web on their tablets and phones…and those numbers are only going to increase as time goes on. According to State of the Art Media and Digital Trends, by 2015, more U.S. users will go online through their smart phones and tablets than by using their computer. For the vast . . . → Read More: Is Your Spa Website Mobile Friendly It is that time of the year again when everyone in the spa industry takes a collective sigh of relief. The holiday hoopla is behind you, and now you can turn your attention to the year ahead. I’ve created a basic list of online marketing resolutions for 2013. Use them as a starting point to . . . → Read More: 2013 Marketing Resolutions for Your Spa Recently someone asked me, “What’s the difference between a blog and a website?” My answer…in today’s world there’s really not much difference. A blog is just a type of website. Like a website, it’s a place where you can create all types of content – everything ranging from your written content (like your spa service pages) . . . → Read More: The Difference Between a Blog and a Website On rare occasions, we have to touch on technical areas…and this is one of those times. Several months ago, Google changed how they rank websites. This update has been dubbed “Penguin“ – and we’re not talking about those cute arctic birds! Central to the change were back links – those links from external websites pointing . . . → Read More: Your Spa’s Website Rank & Backlinks Have you heard about the coming update for your Facebook Business Page? Whether you’re ready or not, the change is scheduled for March 30th! Facebook’s New Design and Layout The new design features a large "cover image" at the top with all other photos, videos, and events below. Content and posts are organized in a . . . → Read More: The New Look for Your Spa’s Facebook Business Page So you have an e-commerce site but sales are down from previous years? If so, this post is for you. Differentiate Your Spa Products! Spa products can be very hard to sell on your website. Let’s face it, there’s a lot of competition out there. The online marketplace is so saturated with skin and body . . . → Read More: 10 Tips to Optimize Your e-Commerse Site Happy New Year! Hopefully you’ve had some time to recover from the holidays. Now it’s time to get serious about your business. Here are 10 simple tasks to get your day spa off to a great start. Using your spa software, run a report to find out who your best customers were in 2011. . . . → Read More: 10 Tips to Ramp up Your Spa Business In our last post, Cut Through Holiday Email Clutter, we gave you a few tips to cut through holiday email clutter. Below are several more ideas to piggy back on the previous ones… Send holiday messages more frequently. By increasing the number of messages to your most active customers, you’ll increase the chance that they’ll . . . → Read More: Make Your Spa Email Marketing Successful This Holiday The holiday selling season is underway and many day spas use email marketing in weekly, if not daily, email blasts. As well they should. Let’s face it, the holidays are the best time of the year to engage with your customers. However, as email volume increases, reaching the inbox and getting your subscribers’ attention becomes . . . → Read More: Cut Through Holiday Email Clutter Coupons. They’re all over the internet. Most likely, you’re even offing them on your own website. Under normal circumstances, I advocate the use of coupons. They stimulate sales, they’re an effective way to draw new clients into your salon or day spa; and they provide an easy reliable way to track conversions. Enter the daily . . . → Read More: To Deal on Not to Deal |
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